Raize

Popcorn Drizzle

Summary

Pop, drizzle, munch! Raize is a line of flavor additives for microwave popcorn. Whether you have a sweet tooth or you’re craving a  salty snack, our sweet and savory flavor varieties got you covered. Take your home movie night to the next level.

Problem
Microwave popcorn on its own tends to need a little extra flavor from your spice cabinet - and sometimes, the salt & pepper just doesn’t cut it.

Solution
In a similar formula to liquid butter, we’ve created craving-targeted flavors to jazz up your taste buds.

Creative Strategy
Microwave popcorn was invented in 1981 and became a household staple. This drove my 80’s inspired, Memphis style graphic design. The geometric shapes, vibrant colors, and angular typefaces are used to evoke a sense of reminiscence.

What I Did

  • Concept Development

  • Package Design

  • Brand Identity

  • 3D Prototype

  • Copywriting

  • Art Direction

  • Logo Design

  • Naming