Key Change
The British Invasion of Rock & Roll
Summary
Key Change is a coffee table book publication that celebrates the British Invasion of Rock & Roll. From The Beatles to Bowie, Zeppelin to Sabbath, The Who to Elton John — this book is the ultimate compendium of the iconic figures who defined the history of rock music as we know it today.
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Brand Elements
Problem
While there is no lack of appreciation for the iconic bands that came out of the British Invasion, the historical impact of the movement tends to get swept under the rug.
Solution
Educate and celebrate the history of the British Invasion, and provide an enthralling reading experience.
Creative Strategy
Many argue that the British Invasion breathed life into Rock & Roll. This is portrayed graphically through the use of abstract human anatomy. British Rock resembles the heart, while each band at the forefront of the movement represents a vessel that keeps the blood pumping. The big picture here is that each of these bands had a pivotal role in keeping the music alive.
What I Did
Publication Design
Art Direction
Concept Development
Layout Design
Ad Strategy
Event Planning
Creative Copy
Editorial Copy
Logo
Naming
Ad Strategy
Collateral Branding
