Spaghettio’s Natural

You grew up. So did we.

Summary

Spaghettio’s Natural is a brand extension that has modernized your childhood favorite by using healthier ingredients, adding flavor variety, and offering single-serving portions.

Solution
Allow customers to eat a nostalgic childhood classic, while eliminating the guilt invoked from consuming processed ingredients.

Problem
Traditional Spaghettios lack nutritional value, have inconvenient packaging, and outdated brand messaging.

What I Did

  • Concept Development

  • Brand Extension Identity

  • Copywriting

  • Naming

  • Logo Design

  • Art Direction

  • Package Design

  • Point Of Purchase Display

  • 3D Prototype

  • Ad Strategy

  • Web Presence

Creative Strategy
The copywriting throughout the brand is intended to invoke nostalgia, and push the idea that Spaghettios have evolved with you. The use of real imagery adds a new level of maturity to the brand.

Ad Strategy & Web Presence